Ray White West End

“Real Estate, Real Atmosphere”
Fragrance: Fehu — Cedarwood, Sandalwood, Fresh Spice, Amber & Musk

Inspired by the ancient Fehu rune, symbolizing wealth, prosperity, and new beginnings, this signature scent was crafted exclusively for Ray White West End. The fragrance opens with a duet of cedarwood and sandalwood, enriched by fresh spicy notes and grounded by warm amber and musk, reflecting both sophistication and comfort.

This scent was designed to evoke a sense of welcome and opportunity during property viewings. It quickly became more than a mood enhancer, buyers began to associate the fragrance with the excitement of a fresh start. So much so that Ray White West End now gifts this scent as a room spray at handover and uses reed diffusers in common areas of their managed properties, where residents often comment on how inviting their homes feel.

“Rooted in tradition, yet forward-looking. Fehu Ruin captures the promise of new beginnings and the feeling of home.”

Interested in how we could create a custom fragrance for your business?