Orpheus Island Lodge
Capturing the Essence of a Private Island Paradise
Orpheus Island Lodge, an ultra-luxury private island resort in the Great Barrier Reef, sought to create a signature scent that would encapsulate the transformative moment when guests realize they've arrived at their exclusive tropical hideaway.
The Challenge
The lodge wanted to bottle the exact sensation guests experience walking across the north lawn at sunset—that precise moment when the tropical breeze carries the island's flowering scents and the reality of being on a private island paradise truly hits. They needed a fragrance that would trigger this powerful emotional memory long after guests returned home.
Our Approach
We spent time on the island during the golden hour, studying how the interplay of warmth, tropical breeze, and native flora creates that distinctive "arrival moment." Our focus was capturing not just individual scents, but the emotional transformation that occurs when guests truly understand where they are.
The Solution
We created the Orpheus Island signature scent that recreates that sunset lawn experience.
Top notes: Bright Citrus (the initial warmth and energy)
Heart notes: Geranium (the flowering island's tropical bloom)
Base notes: Australian Sandalwood (the rich, grounding warmth)
Strategic Application: Applied to welcome towels upon arrival and after-dinner towels, creating scent anchoring at two key emotional moments—the first impression and the satisfied conclusion of each day.
the Results & Impact
Guests consistently mention the signature scent in reviews and social media posts
The welcome towel experience has become an anticipated ritual
Strong scent-memory association drives return bookings and referrals
After-dinner towel application reinforces positive daily closure
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