Hotel "A" townsville
Creating Signature Scent & Revenue Stream for Urban Luxury Hotel
Hotel "A" in Townsville, a premium urban hotel, wanted to establish a distinctive sensory identity that would set them apart in the competitive North Queensland hospitality market while creating an additional revenue stream for their business.
The Challenge
Located in Townsville's bustling commercial district, Hotel "A" needed a signature scent that would create an immediate sense of luxury and place for their guests. Without an on-property boutique, they also wanted to capitalise on guest interest in taking their hotel experience home, but lacked the infrastructure to manage retail operations.
Our Approach
We developed a custom fragrance that captures the essence of North Queensland's tropical sophistication—balancing urban luxury with the region's natural beauty. Our team handled the complete retail strategy, from product development to fulfillment, allowing the hotel to focus on their core hospitality operations.
The Solution
Created Hotel "A's" signature scent featuring carefully selected notes that evoke tropical luxury and urban sophistication. The fragrance was implemented across key guest touchpoints to maximize scent memory anchoring.
Full-Service Retail Program:
Developed retail versions in reed diffusers and candles
Managed all production, inventory, and shipping logistics
Created online sales platform integrated with hotel branding
Zero operational burden on hotel staff
the Results & Impact
Established distinctive brand identity through signature scent
Generated $4,700+ in monthly online retail sales within 12 months
Created passive revenue stream with no operational complexity for hotel
Strong guest engagement and brand recall
Extended hotel experience into guests' homes
Positioned hotel as premium destination in competitive market
Retail Success
Without requiring any staff time or storage space from Hotel "A", our retail program delivered consistent monthly revenue exceeding $4,700 within the first year. Guests worldwide can now recreate their Hotel "A" experience at home, maintaining an ongoing connection to the brand.
Interested in how this could work for your business?